Digital solutions are tools that make use of technology to streamline processes and open new avenues for customer interaction. They can help businesses stay competitive, meet customers’ requirements more efficiently, and drive growth. However, identifying and selecting the right ones requires careful planning. Here are a few key aspects you should take into consideration when selecting a sophisticated digital business system.

Many digital solutions rely on the use of a variety of innovative and scalable technologies that enable them to grow with the business and adapt to its needs. This flexibility comes with an expense. It’s not uncommon for successful solutions generate requests for more services, greater personalization and more variation. The difficulty for digital companies is to embrace complexity that adds value without sacrificing the complexity that doesn’t.

Digital solutions that are complex can automatize routine tasks, which decreases the amount of time that employees are occupied with tedious administrative tasks which allows them to concentrate on more important tasks. They also help improve data management and permit more accurate decision-making due to real-time monitoring of data. Additionally these solutions can help reduce costs and allow for easier scaling of the company.

It is difficult to articulate the value of these abstract capabilities is a problem for sales professionals. They need a strategy to describe how the solutions can deliver concrete rewards for specific customer requirements and they have to be able to alter their value proposition as the needs of various customers change. Jeanne Ross is a principal research associate at MIT’s Center for Information Systems Research and co-author of Designed for Digital : How to Plan Your Business to Profit for the Long Term (The MIT Press 2019). Follow her on Twitter @mit_cisr.

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